My website displays fine in mobile browsers, even if it is a little small. What’s the big deal?
Unfortunately, just having a mini version of your existing website is not going to cut it. You need a mobile version of your website that addresses all of the following issues.
1. Load Time
A website designed for mobile will load in around four or five seconds, while a traditional website can take as long as 40 seconds to load on a mobile device. Not only will this lead to much frustration for your site visitors, but it will also keep your site from placing well in mobile directories.
2. Mobile Directories
Even if your site displays properly in mobile browsers, it may not be indexed by mobile search algorithms. When one uses a search engine on a mobile device, the search query accesses a separate index maintained for mobile content. If your website is not optimized for mobile search engines, it will not place well in such search results.
3. Mobile Browser Standards
Mobile browsers do not work the same as desktop browsers. They do not render video, Flash, image galleries, and many other software and scripts in the same manner as desktop browsers. Most mobile browsers simply ignore Flash. If your site uses Flash or other proprietary software, it may not load in mobile browsers at all. A mobile version of your website that adheres to mobile standards as set by W3C’s mobile web initiative will solve these issues.
4. User Experience
As discussed in a previous post, users have different expectations when browsing with mobile devices. Not only are they seeking specific information when they land on your site, but they also expect an experience that is consistent with the device they are using. If you force users to do the “pinch and pull” in order to read your content or navigate your site, they will probably move on.
You want to maintain as much control as possible when it comes to how browsers display your content as well as what content is most accessible to your mobile site visitors. Always keep your users in mind, and present your site and content in a way that is most convenient for them and the device they use.
This excerpt was paraphrased from The Boostrapper’s Guide to the Mobile Web by Deltina Hay.
Deltina Hay is the author of The Bootstrapper’s Guide to the Mobile Web and The Social Media Survival Guide. She is a veteran developer and programmer with over 25 years experience. She also blogs at SocialMediaPower.com, SocialMedia.biz, and Technorati. Deltina teaches the graduate level social media certificate course for Drury University. You may also enjoy her video tutorials on YouTube.
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