You finally have your mobile ad ready in the new Google AdWords for Mobile and have high hopes for reaching the unsaturated mobile audience. But have you thought your campaign all the way through? Once you reach this mobile demographic, where will you send them? Hopefully, you plan to send them to a page that is optimized for the mobile Web.
You already know the best practices of successful landing pages (if not, here is a link to landing page resources that can help).
- Landing pages should be relevant to to the ad that sent the user there.
- Landing pages should get to the point quickly.
- Landing pages should make the call to action very clear and accessible.
- Landing pages should be short and avoid scrolling where possible.
- Landing pages should require very little from the user.
In addition to the elements that make a good landing page in general, there are other considerations that should be taken into account when creating a mobile-optimized landing page:
- Mobile landing pages should be compliant and mobile ready.
- Mobile landing pages should never force the user to scroll horizontally or vertically – you have even less time for conversion.
- Every page in the conversion process should be mobile ready – make certain any call-to-action links also lead to mobile-optimized pages.
At top is a video that goes into more detail on what makes a good mobile-optimized landing page, as well as a demonstration of how to create one using the free service Google Sites.
Deltina Hay is the author of The Bootstrapper’s Guide to the Mobile Web and The Social Media Survival Guide. She is a veteran developer and programmer with over 25 years experience. She also blogs at SocialMediaPower.com, SocialMedia.biz, and Technorati. Deltina teaches the graduate level social media certificate course for Drury University. You may also enjoy her video tutorials on YouTube.